The British Columbia government just named a high-level official to jump-start the struggling economy along the coast. But the move is unlikely to be enough.
The region has been devastated in the last decade as its main industry -- logging -- has shriveled. An earlier revitalization plan tried to lure new investment into the region, which produces some of the world's most costly lumber. Instead, Weyerhaeuser sold its business in the area.
Naming a former deputy premier to coordinate policy for the coastal economy is an admission that earlier steps haven't worked. But the new "coastal czar" already has several demanding posts and is unlikely to pull off a quick turnaround.