British Columbia should open a business development office in India to support industry-led marketing there, according to a group commissioned by Premier Gordon Campbell.
In order to build ties beyond the export of natural resources, the province needs to boost its profile in India, the report said. B.C. could encouraging Indian movie and TV producers to include stories of the Indian diaspora in Canada, or pay them to showcase the province's nature. It notes that both Air Canada and Air India are expected to launch service to India from Vancouver.